Product/Service Design Survey Template

Product or service design evaluation

Overall, how satisfied are you with [PRODUCT]?
Very satisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
What are the aspects of [PRODUCT] that can be improved?
Based on your experience, how does [PRODUCT] compare with [OTHER_BRAND_PRODUCT]?
[PRODUCT] is better
About the same
[PRODUCT] is worst
Not sure
How often do you typically use [PRODUCT]?
Less than monthly
Do not use
Not sure
Where do you primarily use [PRODUCT]?
At home
At the office
Another location
Do not use it
How frequently are you using [PRODUCT] as compared to a month ago?
More frequently
About the same
Not sure
Do you wait for [PRODUCT] to go on sale to purchase it?
Do you typically read the back and side panels of the [PRODUCT] package?
Don't remember/Not sure
How familiar are you with [PRODUCT]?
Use it on a regular basis
Use it sporadically
Heard of it but never used it
Never heard of it
What other brands of [PRODUCT_CATEGORY] have you heard of or used before?
Brand A
Brand B
Brand C
Don't know
Which of the following attributes enticed you to initially to try the [PRODUCT]?
Looks good
Easy to use/convenient
Price Value
Solves Problem
Readily available
Best quality
Good selection
Just what I need
Not sure


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